V8 +Energy

Packaging
Illustration
Photography

AAF Hermes 2022 Silver Addy in package Design

CSCA Creative Best 2021 Award of Merit in Student Print

This is an award-winning repackaging project for V8 Energy Drink. I thought the original packaging was outdated and could use a new twist. I decided to put the new packaging in a biodegradable juice box container to give the product a fun, new look while showing that the brand cares about the environment. For the packaging design, I took images of fruit that corresponded with the flavors, and then I grabbed a row of pixels from the images and stretched them to create a cool pattern. I decided to wrap the pattern around the top of the container and make it form a cyclone shape on the backside. I thought this brought some interest to the flavor and would draw the viewer to the product while conveying energy and movement.

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