The National Student Advertising Competition (NSAC) is a competition that allows college students the opportunity to work together on a multi-media marketing campaign for a national client. This year's national client was the Meta Quest 2 device. We spent August to April researching, ideating, creating, and completing the campaign to perfection. As an art director, I co-led a team of ten talented creatives through brainstorms, creative workshop sessions, and critiques. I ensured we met deadlines by delegating and assigning design responsibilities to team members. I also worked to establish design systems and style guides to ensure a consistent design throughout the campaign. Look at our plans book and pitch video to understand the campaign entirely.